💰 Liquidity vs. Location: Why CRE Fundamentals Still Win 🏢

Bill Rapp, CRE Broker

Published on: 10/11/2025

Liquidity vs. Location: Why Fundamentals Still Rule in CRE In commercial real estate, timing matters — but fundamentals win. While liquidity can temporarily inflate property values, long-term success in CRE still depends on what investors have always known: location, tenant demand, and cash flow are king.